Logan Alexander Paul is an American online personality, professional wrestler, and entrepreneur who has repeatedly reinvented himself—from Vine prankster to controversial YouTuber to combat-sports draw and WWE United States Champion. He was born on April 1, 1995, in Westlake, Ohio, and began making videos as a teenager alongside his younger brother, Jake.(Wikipedia)
Paul first became famous on Vine in the early 2010s, posting slapstick sketches that earned millions of followers. When Vine shut down, he transitioned to YouTube, launching channels including Logan Paul Vlogs, which quickly grew into one of the platform’s biggest, amassing over 23 million subscribers and billions of views.(Wikipedia) He also pursued acting, appearing in series like Law & Order: SVU and films such as The Thinning.
In 2017–18 Paul’s career nearly imploded after he posted a vlog filmed in Japan’s Aokigahara forest showing a suicide victim’s body. The video sparked global outrage, leading to temporary demonetization, project cancellations, and widespread discussions about ethics and shock content on YouTube.(Wikipedia) Paul eventually apologized and shifted his content toward more traditional vlogs and podcasts.
He then pivoted into combat sports. In 2018 and 2019 he fought fellow creator KSI in highly publicized boxing matches; the rematch was a professional bout promoted by Matchroom Boxing. In 2021 he fought retired boxing legend Floyd Mayweather Jr. in an exhibition that, while criticized by purists, generated enormous pay-per-view interest.(Wikipedia)
Paul signed with WWE in 2022 and quickly proved a shockingly adept in-ring performer, delivering high-flying spots at major events. By 2023 he was working full-time under the RAW brand, and he later captured the WWE United States Championship, adding pro-wrestling gold to his unconventional résumé.(Wikipedia)
Entrepreneurially, he co-founded PRIME, a hydration drink brand (alongside KSI) that has become a major seller in the U.S. and UK, as well as Lunchly, a snack brand.(Wikipedia) His Impaulsive podcast, launched in 2018, features interviews with athletes, celebrities, and creators and has millions of subscribers.(Wikipedia)
Logan Paul remains controversial—critics argue some stunts and marketing tactics blur ethical lines—but he’s also an example of the modern U.S. influencer economy: someone who parlayed early social-media fame into a diversified portfolio of media, sports, and consumer products, while navigating (and sometimes fueling) high-profile scandals along the way.